In today’s climate, virgin plastic and synthetic materials need to be remodeled within our fashion industry; this is one Everlane is trying to tackling. In my thought process, I wanted to design a window that highlights bold, yet subtle colors, while conveying their environmental efforts.
Everlane isn’t a company that needs a flashy window to bring customers in. With new products displayed against a split wall covered with plastic water bottles and feathers, it shows the informative aspect of how their clothes are made and the innovations they create.
Symmetry is key when creating this simplistic store planogram featuring a white, red, and mauve color palette featuring new collection accessories.
Grouping clothing to create outfits and color palettes is a simplistic way to categorizing clothing without sacrificing simplicity and sophistication.
rkiser.fashion 